Why Your Law Firm Should Have a Website
For law firms who don’t have a Website, here’s some motivation: if you aren’t online, your competition probably is. Why?
According to recent data from Wikipedia, there are 100 million Web sites online and 75 percent of those Websites are commercial, which means they end in “.com”. This means that most websites are online commercials built to generate revenue or advertise to users.
For law firms today, having a Website is the most popular way to reach clients who need representation. Because of the high amount of users online, a Website is a way to provide critical information to Website visitors who want to know more about a particular area of the law or need legal advice.
The following list provides information about why law firm Websites are better than other types of advertising.
The Webworld never closes; it’s open 24 hours a day.
Unlike print advertising and television commercials, the Internet is always available to potential clients. Users can view your site whenever they want. This makes online advertising an effective and convenient way to advertise because the ads are always online.
Websites appeal to users who are already looking for your services.
Yesterday’s card catalogs in libraries have been revolutionized into search engines which index the majority of Web sites. When a user types in a certain keyword, the search engine retrieves specific results. Unlike print advertising and television commercials, the user makes the decision to view Websites by typing specific search terms to find them.
Website size is not an issue
Even though a large majority of users have a short attention span, there is no limit on words that can appear on a Website. While many Website owners choose to limit the content on their site, they don’t have to. On the Internet, there is no limit to the size of a Website, it can have as many pages as necessary.
The Internet reaches users who have access to a computer terminal. While not everyone owns a computer, the large majority of people in the U.S. have a way to access the Internet.
Generally print ads and television commercials require a specific length and cannot fill the type of space allowed by the Internet. In fact, Web sites can include print ads and video available at any time as well.
Websites target a demographic
Websites can contain certain features and programming that enable it to target a specific audience with Search Engine Optimization (SEO). Search engines list their results in order of relevancy. With effective SEO, Websites can rank high on search engine results for a particular search term. For example, when a user types in “dog bite attorney”, a Website can be optimized to be included in the search results.
Websites are liquid
Perhaps one of the best reasons that attorneys should be online, is that it can be fixed and modified at anytime. Unlike other forms of advertising, attorney Websites can alter content and length to meet the dynamic needs of a law firm. The site can be molded to meet the needs of both attorneys and the potential clients they serve.